Post
Nova
New season.
New flavours.
Social Media · Content & Brand
Content that fitsyour brand.
Sonnesoft develops visual work and clear content systems for brands, service businesses and companies in Berlin and across Germany that want to appear consistently and recognisably on social media.
Story
Nova
Today in Berlin.
Coffee & Patisserie
Reel
Nova
A morning at NOVA.
Atelier · Kantstraße
Social content system · illustrative
Not just posting
A strong presencestarts before the first post.
Good social-media work begins with identity, audience, visual direction, tone and themes — not with the next format trend.
Brand
A stance before the channel speaks.
+
Audience
Whom the presence is actually for.
+
Message
What may be true, repeatedly.
+
Visual language
Light, type, cut, colour.
→
Then
Content system
Content strategy
Not startingfrom zero every day.
Recurring pillars give the calendar a direction. Below, the illustrative system for NOVA — Coffee & Patisserie, Berlin.
01
Product
Coffee, pastry, seasonal highlights — make the offer visible.
02
Atmosphere
Room, people, a Berlin morning. The place as a stance.
03
Knowledge
Ingredients, preparation, craft. Content that stays.
04
Brand
Values, visual line, story. Recognisable without repetition.
One idea.Several formats.
“Autumn at NOVA” is not shrunk; it is rethought for the format: hold, cut, line length, motion.
Post
Nova
Autumn at NOVA
The season on the plate.
Story
Nova
Warm today.
Cinnamon, butter, light.
Reel
Nova
The first pour.
Preparation, uncut.
Carousel
Nova
Four still lifes.
One week, one line.
Content creation
From the ideato the finished piece.
- 01
Theme
Season, product, place.
- 02
Concept
Stance and sequence.
- 03
Copy & visual
One story, two languages.
- 04
Format
Post, Story, Reel.
- 05
Approval
The brand reviews before it goes live.
- 06
Publishing
Channel, timing, destination.
Note
Autumn. Cinnamon. A Berlin morning. No trend filter — atelier light.
Copy
The first coffee of the day.
Story
Nova
Today in Berlin.
NOVA · Charlottenburg
Image and copyhave to tell the same story.
Example · illustrative
Hook
The first coffee of the day.
Copy
A quiet morning, fresh pastry and coffee that is not an afterthought.
CTA
Discover NOVA →
A visual opening, brief copy, one clear action. No reach promise.
Short-form content
Motion bringsbrands closer.
A Reel as a sequence, not a chance cut. Illustrative framing — no views, no reach.
Frame 01
Berlin, morning
Frame 02
Preparation
Frame 03
Pastry
Frame 04
Table
Frame 05
NOVA
Recognisablewithout repeating yourself.
Typography, photography, tone, layout and brand details stay related. Motifs change. The line does not.
Creative Direction · NOVA · illustrative
Social Media + Website
Attention needsa worthy destination.
Content opens the view. The website, the booking, the next step have to carry the same brand. Sonnesoft connects both.
Social content→Website / landing page→Contact / booking
Story
Nova
New season.
Discover NOVA →
Nova
Coffee & Patisserie
Berlin-Charlottenburg
A morning that stays.
Nova
Berlin-Charlottenburg
A morning that stays.
Content, strategyand a digital presence.
- 01
Content concept
Themes, stance, recurring pillars.
- 02
Editorial planning
What appears when — without empty calendar weeks.
- 03
Social-media design
Templates and a visual language that belong to the brand.
- 04
Post & Story formats
Surfaces that hold, rather than being cropped only.
- 05
Short-form concepts
Sequences with a beginning and an end.
- 06
Copywriting
Hook, copy, action — in one voice.
- 07
Campaign landing pages
Where the content leads when someone clicks.
- 08
Website connection
Profile, bio, page — the same address of the brand.
For brandsthat want to stay visible.
Hospitality
01Beauty & Wellness
02Local businesses
03E-commerce
04Personal brands
05Services
06Lifestyle brands
07
No virality promises.A clear content strategy.
Sonnesoft does not promise virality, follower counts or guaranteed interaction. We build a professional, consistent and usable content system around the brand.
On-brand
Content follows the brand, not algorithm theatre.
Consistent
A recognisable line across formats.
Adaptable
Channels and formats change. The system stays steerable.
Traceable
Themes, approvals, aims — explainable, without invented figures.
Frequently asked questions
Does Sonnesoft take on daily posting?
Support is possible; we settle the scope in conversation. There is no standard package with invented post counts.
Which networks do you recommend?
It depends on the business. We advise a few well-kept profiles rather than empty presences on every platform.
Keep reading
Google Ads for targeted enquiriesLet us turn your brandinto a strong digital presence.
We develop content, visual systems and digital touchpoints that belong together — from social media to the website.